Bilberry: Our Hero Eye Care Ingredient
When we were developing our Soothing Coconut Eye Balm, we wanted to find ingredients that would truly nourish the delicate skin around the eyes. That search led us to bilberry (Vaccinium Myrtillus), a small but mighty berry that quickly became one of our favorite ingredients.
Here's why we chose it and what makes it so special.
What is bilberry?
Bilberry is a cousin of the better-known blueberry, native to Northern Europe and long valued in traditional wellness practices. It's particularly rich in anthocyanins, a type of antioxidant that gives the berry its deep blue-purple color.
While blueberries get most of the attention, bilberry actually contains a higher concentration of anthocyanins, making it one of the most antioxidant-rich berries available for use in skincare.
Why we use bilberry in our eye care products
The skin around your eyes is the thinnest and most delicate on your entire body. It's constantly exposed to environmental factors like screen light, pollution, wind, and daily wear and tear. We wanted an ingredient that would help keep this area feeling nourished and conditioned.
Bilberry stood out to us for a few reasons:
It's antioxidant-rich. Antioxidants are widely used in skincare for their ability to help condition and nourish the skin. Bilberry's high anthocyanin content makes it a particularly potent source.
It's rich in fatty acids. Just like coconut oil, bilberry contains a well-balanced ratio of Omega-3 to Omega-6 fatty acids. This makes it a wonderfully nourishing ingredient for the thin skin around the eyes, helping it feel soft, smooth, and moisturized.
It has a long history of use. Bilberry has been used in European herbal traditions for centuries. We love working with ingredients that have stood the test of time.
Where you'll find bilberry in our products
We include bilberry extract in our Soothing Coconut Eye Balm and Soothing Coconut Balm Wipes. Combined with coconut oil, chamomile, and other nourishing botanicals, it's part of a formula designed to keep the delicate eye area feeling comfortable and cared for.
"When we formulate our products, we look for ingredients that are gentle enough for the most sensitive skin but nourishing enough to make a real difference. Bilberry fits that perfectly. It's rich in antioxidants and fatty acids, and it works beautifully alongside coconut oil to condition the eyelid area."
Nicola Alexander, Optometrist & Founder of Peep Club
The bottom line
Great eye care starts with great ingredients. Bilberry is one of those ingredients we're really proud to include in our formulas. It's natural, nourishing, antioxidant-rich, and perfectly suited for the delicate skin around your eyes.
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