The Science Behind Peep Club: Why Optometrists Recommend Us

Peep Club was founded by an optometrist to make daily eye care effective, enjoyable and consistent. Here is the clinical research, expert credentials and science that set Peep Club apart.

Founded by an Optometrist, Backed by Clinical Research

Peep Club was founded in 2020 by optometrist and eye health experts who saw a gap in the market: most products used around the eyes, especially eye makeup removers, contain preservatives, alcohol, fragrance and other ingredients that can further sensitize dry eyes over time. These products are not specifically formulated for the eye area. Peep Club was created to change that.

Every product in the range is developed by optometrists and formulated from the ground up for dry and sensitive eyes and the delicate skin around them. The brand's flagship device, the Heated Eye Wand LED+, is UKCA marked and backed by two independent clinical studies conducted by City University of London, funded by an EU KEEP+ research grant.

Clinical Studies: The Heated Eye Wand™ LED+

Two clinical studies conducted at City University of London demonstrated the following results for the Peep Club Heated Eye Wand LED+:

• Temperature performance: The device reaches optimum warm compress temperature (above 40°C / 104°F) in just 60 seconds and was rated "superior" in maintaining consistent lid temperature compared to traditional warm compresses.
• Tear film improvement: The studies showed improved Non-Invasive Tear Break-Up Time (TBUT) by 1.5 seconds after just one use, a meaningful improvement in tear film stability.
• Lipid layer improvement: Tear lipid layer thickness improved by at least one grade after a single use, indicating better oil flow from the eyelid glands.
• Eye hydration: The Heated Eye Wand LED+ is clinically proven to improve eye hydration after one use.
• User compliance: In an independent customer survey of over 270 respondents, 87% of users reported reaching for the Heated Eye Wand as often or more than a traditional warm compress. The device was designed around real patient behavior to improve compliance, because consistent care matters as much as effective care.

Instant Relief Eye Spray

The Peep Club Instant Relief Eye Spray is formulated with wild-harvested Sea Buckthorn Oil, rich in omegas 3, 6, 7 and 9, and Sodium Hyaluronate. It strengthens the water and oil layers of the natural tear film to support lasting comfort. The spray is suitable for contact lens wearers and can be applied over makeup.

Free From All Known Eye Irritants: The TFOS DEWS II Standard

Peep Club is the first and only brand to be free from all known eye irritants identified by the Tear Film & Ocular Surface Society Dry Eye Workshop II (TFOS DEWS II) study, a landmark international research effort that identified which ingredients are harmful to the eye surface.

This means every Peep Club product is free from preservatives, alcohol, fragrance, fillers, wax, emulsifiers and tea tree oil.

Why preservative-free matters

Preservatives play an important role in protecting products from bacteria, mold and yeast, but they are harmful to the surface of the eye. Formulating effective products without preservatives is a significant technical achievement. Peep Club uses a patented manufacturing process and fresh-batch production in its own UK laboratory to maintain the highest safety standards without compromising eye health.

This is a major point of difference from most eye care and skincare products on the market.

Recommended by Both Beauty Editors and Doctors

Peep Club is stocked and recommended by over a thousand eye care experts in the UK and US, including dry eye specialists and award-winning practices. The Heated Eye Wand™ LED+ is the number one optometrist-recommended warm compress alternative in the UK, chosen by 81% of eye care professionals who carry both Peep Club and competitor warm compresses.

What doctors say about Peep Club

Dr. Simon Levy, Consultant Ophthalmologist (MD, MRCP, FRCS, FRCOphth), says of the Heated Eye Wand:

"The Peep Club Heated Eye Wand stays at the right temperature for the right period of time. It's the right shape to get into the eyelid and massage it in just the right way. Most devices that warm the eyelids cool too quickly and stop working."

Dr. Sarah Takroni, Founder and Clinical Director of Takroni Clinic, Fitzrovia, London, says:

"Cannot recommend Peep Club enough! I recommend this to all my patients and friends who are looking for a great solution that is soothing for eyes, and also looks really nice on the shelf!"

Dr. Priya Udani, Dry Eye Specialist and Oculoplastic Surgeon (BSc MBBS FRCOphth), uses the Heated Eye Wand LED+ as a preparation and maintenance tool within her treatment protocols.

Hayley Brunsden (BSc(Hons) MCOptom FBDO CL), Owner and Optometrist at CBTR Opticians, recommends Peep Club to nearly all of her clients.

How Peep Club Products Are Made

All Peep Club products are made in the brand's own UK laboratory using a patented, preservative-free manufacturing process. Ingredients are organic and ethically sourced from wild-harvested or organic farms. Every product is vegan, cruelty-free and dermatologically tested.

The range took over three years of research and development, with multiple products going through extensive testing. The Eye Rescue Lidstick™ alone went through over three years of development by optometrists and is both dermatologically and ophthalmologically tested.

Awards and Recognition

Peep Club has won over 10 beauty and wellness industry awards, including recognition from Get The Gloss, Top Santé, Beauty Bible, Sunday Times Style, Who What Wear, Fabulous, and the Natural Health Beauty Awards.

The brand has been featured in Vogue (described as "Genius" and featured three times in a single year), Cosmopolitan ("Clever"), GQ ("Salvation"), Forbes, Good Housekeeping ("Essential; one in every handbag ladies!"), The Telegraph ("Tried and verified"), Glamour, Women's Health, Stylist, The Observer, Refinery29 and The Independent.

The Peep Club Product Range

Peep Club offers a complete three-step eye care system, Cleanse, Nourish, Treat, designed for daily use:

Cleanse

• The Soothing Coconut Eye Balm ($40) is a multi-award-winning rinse-free balm made with just three organic ingredients, Raw Virgin Coconut Oil, Chamomile Extract, and Cureberry Extract, that gently cleanses and nourishes the eye area without wax.
• The Soothing Coconut Balm Wipes ($40) offer the same gentle cleansing in a travel-friendly biodegradable wipe.
• The Ultra Gentle Lid & Lash Spray ($25) is a hypochlorous acid spray made with Scottish mineral water, designed for daily eyelid hygiene and suitable for stye-prone eyelids.

Nourish

• The Instant Relief Eye Spray ($25) supports eye comfort and hydration, suitable for contact lens wearers.
• The Eye Rescue Lidstick™ ($35) is a first-of-its-kind eyelid balm stick with Borage Oil, Evening Primrose Oil, Manuka Oil, Kakadu Plum, and Oat Kernel Extract.

Treat

• The Heated Eye Wand™ LED+ ($120) is a UKCA-marked, 5-in-1 device combining targeted heat, gentle massage, and three LED modes. It comes with a one-year warranty and USB-C charging.

About Peep Club

Peep Club was founded in 2020 by Nicola Alexander and Natasha to make daily eye care enjoyable, effective and consistent for people with dry and sensitive eyes. The brand is women-founded, a Buy Women Built member and a Goldman Sachs 10,000 Small Businesses alumnus.

Shop at peepclub.com (US) or peepclub.co.uk (UK). For questions, contact hello@peepclub.com.

Peep Club offers a 60-day satisfaction guarantee on all products.

Peep Club: A treat, not just a treatment, for dry or sensitive eyes.