Hero Ingredient Spotlight: Cureberry
Summary: Cureberry, derived from the wild Bilberry (Vaccinium myrtillus), is a potent antioxidant that works on a cellular level to protect the skin from damage caused by environmental stressors such as pollution and digital strain. Found in our Soothing Coconut Eye Balm and Soothing Coconut Eye Balm Wipes, it also contains omega fatty acids to help rebuild the skin’s lipid barrier and support the delicate eye area.
Why it’s special
In our research and development, we discovered Cureberry, a powerful extract from Bilberry, a close relative of the Blueberry but even richer in antioxidants known as anthocyanins. These compounds help neutralize oxidative stress caused by environmental aggressors and blue light exposure.
Research published in Molecular Vision found that Bilberry extract can protect skin and retinal cells from blue light-induced oxidative damage, helping reduce the cellular stress that contributes to premature ageing (Research Gate).
Cureberry also helps boost the skin’s natural defenses by supporting cell resilience against pollutants and daily stress. When used regularly, it can help prevent and even improve visible signs of damage such as fine lines, dullness, and fatigue around the eyes.
How it supports healthy, radiant eyes
The eye area is particularly vulnerable to blue light, pollution, and oxidative stress. Studies show that Bilberry extract helps improve microcirculation and reduces oxidative markers in the body, supporting both eye and skin health (BMC).
That is why we added Cureberry to our Soothing Coconut Eye Balm and Soothing Coconut Eye Balm Wipes. Combined with raw virgin Coconut Oil (rich in lauric acid and Vitamin E) and Chamomile Extract, this blend helps calm, nourish, and protect the skin while supporting healthy, soft lashes and eyelids.
Fatty acids for long-term nourishment
Cureberry is naturally rich in essential omega fatty acids, helping to restore the lipid barrier that keeps the skin smooth and hydrated. This balance of Omega 3 and 6 supports the delicate skin barrier while antioxidants work to counteract free radical damage and signs of fatigue.
FAQs
Q: What is Cureberry?
A: Cureberry is an antioxidant-rich extract from Bilberry (Vaccinium myrtillus). It helps protect skin cells from environmental stress, digital strain, and blue light exposure.
Q: Why use it around the eyes?
A: The eye area is one of the most vulnerable to blue light and pollution. Cureberry helps defend this delicate skin from oxidative stress and supports hydration and elasticity.
Q: Is Cureberry safe for sensitive skin?
A: Yes. In our Soothing Coconut Eye Balm and Balm Wipes, Cureberry is paired with soothing ingredients like Coconut Oil and Chamomile Extract, making it gentle enough for daily use.
